Customer Relationship Management (CRM) | Enterprise Market & Others

Customer Relationship Management (CRM)

Apsis Customer Relationship Management (CRM) manages a selling company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Apsis CRM describes a company-wide business strategy including customer-interface departments as well as other departments.


Modules & Features of Apsis CRM software:


  • Platform: Team Management, Access Control, Workflow Management, Layout Editor, Custom Fields, Homepage Layout, Dashlets
  • Marketing Force Automation: Multi-Channel Campaigns, Campaign Wizard, Email Marketing, Web-to-Lead Forms, Lead Management, Marketing Analytics
  • Sales Force Automation: Opportunity Management, Contact Management, Account Management, Forecasting, Quotes & Contracts, Plug-Ins for Microsoft Office, Dashboards
  • Customer Support: Case Management, Inbound Email, Knowledgebase, Bug Tracking, Self-Service Portal
  • Reporting: Sales Trends, Marketing Analytics, Case Reports, Dashboards, Customer Profiles
  • Collaborations: Email Client, Project Management, Plug-Ins for Microsoft Office, Mobile Solutions, Activity Management